Webpackaging logo

Silgan Dispensing Systems to reveal new product based on evolving luxury fragrance trends at Luxe Pack Monaco

  • Silgan Dispensing
USA, France, Switzerland, Beauty, Fragrances, Primary Packaging, Airless Packs, Airless Pumps, Bottles, Bottles - Spray, Shows, Associations, Media, Packaging Trade Shows, Events, General Business Services, Consumer Research

Global packaging company will showcase the latest addition to its innovative dispensing portfolio and offer visitors the chance to experience luxury in a new light at Luxe Pack Monaco, October 2-4 2017.

At Luxe Pack Monaco 2017, Silgan Dispensing Systems, a division of Silgan Holdings Inc, (Nasdaq: SLGN) formerly WestRock Company’s Home, Health and Beauty business, will be revealing a new addition to its range of sophisticated pumps designed based on direct consumer insights.

Influenced by the idea that the luxury packaging market is shifting from brands defining luxury to consumers defining luxury, Silgan Dispensing Systems, a global leader in dispensing will present its latest fragrance sprayer alongside other consumer insight driven elements from its portfolio, and invite visitors to experience luxury in a new light.

Following in the tradition of using consumer research learning’s to determine product development strategy; Silgan Dispensing Systems will share findings from its newest study around luxury fragrance packaging. The study is aimed at gauging awareness, interest and use of refillable and recyclable fragrance packaging, as well as determining whether there is a gap in expectations and availability regarding sustainable fragrance packaging.

“Through studying what luxury means to today’s consumers, we have been able to identify influential market trends and create relevant solutions that answer consumers’ new expectations,” says Sandy Gregory, Associate Marketing Director, Global Fragrance & EU Beauty, Silgan Dispensing Systems.

“This year we are helping brand owners to demonstrate their concern for the new social forces and trends by providing practical solutions we know consumers are interested in.”

The company’s research and insights show that consumers notice, appreciate and feel connected by the nuances of the total product experience. At Luxe Pack Monaco, Silgan Dispensing Systems will display its Emotions of Spray Collection, an expanded line of fragrance pumps that encompass unique spray characteristics and cater to the consumer experience.

Each sprayer in the collection offers the ability to deepen the fragrance experience, which, according to the research, increases consumers’ brand connection and drives repeat purchase intent.

The company will also highlight its entire line of Beauty and Personal Care product line including Melodie Touch™, the first fragrance sprayer created to provide a discreet and directly targeted dose that is perfect for touch-ups during the day, and Aria® Luxe, our luxury pump that enhances consumers’ perception of prestige skincare dispensing through specific sensory cues.

Silgan Dispensing Systems’ booth at the event will reflect its research insights through a conceptual design that exposes visitors to the way luxury trends are evolving in the world.

The booth design will be influenced by natural elements and will feature visual cues that reflect changing consumer values towards luxury, including authenticity, respect, and unique experiences.

It will feature visuals that convey how individual products within Silgan Dispensing Systems’ portfolio play into the idea of new luxury experiences through engaging visitors to think about the way they connect with luxury today and encourage them to experience luxury in a new light.

Silgan will be at Luxe Pack Monaco 2017 from October 2-4, at booth number RD09 Hall Ravel.

See also

Silgan Dispensing Systems debuts at Luxe Pack New York with products that demonstrate how global consumer insights can help define luxury skincare packaging

Silgan Dispensing Systems debuts at Luxe Pack New York with products that demonstrate how global consumer insights can help define luxury skincare packaging

Silgan Dispensing Systems, a new acquired division of Silgan Holdings Inc, formerly WestRock Company's Home, Health and Beauty business will be presenting its latest packaging and dispensing solutions at Luxe Pack New York on May 10-11 at booth C111. This will be the first tradeshow appearance for Silgan Dispensing System's skincare and fragrance teams.

WestRock demonstrates how global consumer insights can help define luxury skincare packaging

WestRock demonstrates how global consumer insights can help define luxury skincare packaging

Global packaging company will present the findings of its latest consumer facial skincare research at the PCD Congress in Paris in January. WestRock Company, a global leader in paper and packaging solutions, will be presenting at the leading cosmetic and perfume packaging event, PCD, the findings from its latest research into key drivers that shape today’s consumer experience of prestige facial skincare pumps.

Anne Echard at WestRock tells us about the role the Melodie Touch sprayer is playing in revolutionizing the prestige fragrance dispenser market

Anne Echard at WestRock tells us about the role the Melodie Touch sprayer is playing in revolutionizing the prestige fragrance dispenser market

WestRock (the company resulting from the merger between MWV and RockTenn) released a number of dispensers , a carefully selected set of dispensers as "The Emotions of Spray Collection" based on market research that suggested product interaction can enhance a consumer’s emotional connection and drive brand loyalty. Anne Echard, WestRock's Global Product Line Manager for the Fragrance market, tells us a bit about the Melodie Touch dispenser and it's role in the fragrance application ritual.

WestRock offers additional customization with launch of Creative Studio for Fragrance

WestRock offers additional customization with launch of Creative Studio for Fragrance

WestRock Company, a global leader in paper and packaging solutions, today announced an expanded suite of fragrance decoration and customization options. The new Creative Studio for Fragrance represents a sampling of dispensing solutions for fragrance – pairing decorative overtubes, WestRock’s NoC® invisible dip tube, and customized collars and actuators with new capabilities in extensions for spray caps – to create the ultimate aesthetic in an efficient, optimized way.

MWVs essential skincare and cosmetics line

MWV's essential skincare and cosmetics line

MWV's skincare portfolio — Aria, Sonnet, Prelude and Sonata — is an essential part of any brand's skincare line. Each dispenser has been specifically designed to enhance the performance of high-viscosity, oxygen sensitive cosmetic and personal care products. The skincare pumps are designed to ensure consistently smooth product delivery every time while the stroke length is designed to allow for a low force-to-actuate, for an enhanced feeling of comfort and control.

MWV global study uncovers role of packaging in sensorial skincare experience

MWV global study uncovers role of packaging in sensorial skincare experience

MeadWestvaco Corporation, a global leader in packaging and packaging solutions, has released findings from its new Skincare Research & Insights Study. The study explores the five-step ritual that grounds consumer facial skincare routines, and shows that product packaging enhances the sensorial experience of each step. MWV initiated the qualitative study to deepen its understanding of the role of packaging in the skincare category across international markets.

MWV’s Beauty & Personal Care Customers Receive Top Honors

MWV’s Beauty & Personal Care Customers Receive Top Honors

MeadWestvaco (NYSE: MWV) provides packaging solutions for many of the world’s most admired brands and this year several of its fragrance customers have won prestigious awards highlighting their thoughtful innovation and brand leadership. Leading fragrance brands such as Inter Parfums, Puig and Koto Parfums all use MWV Beauty & Personal Care’s superior pumps and have received recognition from packaging and beauty professionals worldwide.

  • Company News
  • English
  • Modified 07 DEC 2017
  • Hits 452